In the past week, what stuck in our head the most is how people actually write in Kraft. The pattern was clear: you'd open a post, stare at the blank page for a second longer than you wanted to, and then go looking for the AI — clicking around, finding it, refocusing 🤯
Small friction. Constant friction. And when you finally asked the AI to fix one sentence, it'd come back having rewritten three.
Ngl, we got annoyed too. Here's what's different now 🥰
✨ The AI is just... there
Before this, getting to the writing assistant took too many steps. Now there's one button. It opens instantly — and when you create a new post, it opens automatically. So the first thing you see isn't a blank page, it's a collaborator ready to go.
✨ AI does exactly what you asked. Nothing more ⛔
You know that feeling when you ask the AI to fix a grammar mistake — and it comes back having rewritten the whole sentence? You didn't ask for that. Rewrite, expand, summarize, fix-grammar all now operate strictly within what you selected. The scope stays yours.