After the Matte 2.0 launch, I chatted with our marketing team last week, and they mentioned that every campaign needs a clear direction: a look, a mood, and a feeling. Essentially, they're hoping your campaign doesn't feel like a collection of twelve distinct concepts, but one big story — for marketers, creators, and teams who move fast without losing consistency.
✨ Change the theme. Watch your whole campaign follow.
Pick a new theme, and every post in your campaign updates with it. Not just the post you're editing — the whole campaign. No more fixing posts one by one. No more mismatched visuals.
✨ TikTok, Instagram, Threads — now live.
The "Coming Soon" labels are gone. You can now publish directly to TikTok, Instagram, and Threads from inside Matte. No workarounds, no copy-pasting into another app, no breaking your flow right before launch.
✨ "Trend Search" now loads better, Yasss!
We recently launched Trend Search in Matte 2.0 — now it's smoother. We've fixed the routing issue that broke the creative flow. TikTok trends load cleanly, so you can quickly spot what's popular and turn it into content.